Transcription: Here's an overview of a very simplified model of TubePack. This model looks at financial scorekeeping, market structure, TubePack's performance, customer expectation, and competitor responses. As you can see there are a lot of interdependencies even within this highly simplified model. To take a closer look at how we put the model together just click on the icons in front of you. Now we suggest that you do so in the order indicated on the diagram. Each time you click, you'll be taken into the model layer where you'll be able to walk through both the structural and behavioral assumptions that a ...
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